Long-time Wieden + Kennedy producer and friend, Jeff Selis, interviews Nike’s VP of innovation and designer/architect, Tinker Hatfield. Tinker is one of the most amazing and influential shoe designers of our time. For Revel In, he chooses Portland’s Naked Bike Ride as one of his “Portland picks”. Makes sense. We can totally imagine thousands of folks riding across the Burnside bridge in nothing but a pair of Nikes.  Suggestion- Tinker should design a shoe for the Naked Bike ride this year and have Nike donate the proceeds to youth in sports. 

Long-time Wieden + Kennedy producer and friend, Jeff Selis, interviews Nike’s VP of innovation and designer/architect, Tinker Hatfield. Tinker is one of the most amazing and influential shoe designers of our time. For Revel In, he chooses Portland’s Naked Bike Ride as one of his “Portland picks”. Makes sense. We can totally imagine thousands of folks riding across the Burnside bridge in nothing but a pair of Nikes.  Suggestion- Tinker should design a shoe for the Naked Bike ride this year and have Nike donate the proceeds to youth in sports.